Genesis Seeds’ main sales areas are the U.S., Western Europe and Israel, but over the years, customers have also been added from the Middle East, Australia, South Africa and western Africa. The sales area and customer composition was determined by our varieties.
Basil and other herbs have turned Genesis into the sole supplier in this area, and in parallel the increased consumption of hybrid organic varieties of sunflowers, artichokes, squash, melons, peppers, tomatoes, eggplants has created a new supply for professional organic and conventional growers.
Genesis is proud that in addition to its veteran customers, every year new customers join.
At first, Nir notes, most communication with the company’s customers was based on telephone calls and exchange of documents via fax, visits with customers or socializing at growers’ meetings. Over the years, much friendship has been created with distributors and seed companies.
The seed market, at the top of the agricultural pyramid, is first and foremost based on product quality and its outcomes, and then on production capacity and a fair price. If the supply chain is preserved, the tie between producer and distributor becomes almost like family. In any event, Genesis Seeds staff always aspire to reach 100% satisfaction.
What about the future? We can assume that the largest producers will erect various technical roadblocks to prevent competition by smaller companies, but Genesis Seeds is determined and believes in its “three central aspects” approach:
Organic Seeds: Genesis Seeds is a company focused on development of unique Organic varieties, highly reputed in the seeds market;
Research capability: The Company focuses on development of unique varieties backed by research, such as Basil, Cucumbers and others that will comprise its economic basis.
Flexibility: The Company’s size enables a speedy decision process and ability to respond, relative to possible changes in demand and seed market structure.
All of these, Nir emphasizes, helped and will continue to help in the future to develop the Company and establish its success as a leader in the seed production area, in Israel and abroad.