In the heart of the Negev Desert, amidst the rugged terrain of Ashalim, lies a sanctuary of sustainable agriculture – Genesis Seeds.

Basil (Ocimum basilicum L.) is indeed a versatile crop with a growing demand in various industries worldwide.
Basil is regarded as an ultra-niche and high-value crop because of its historical prominence as a medicinal plant with significant health advantages.

Basil is a high-demand, high-value crop that consumers expect to be flawless on presentation. Growers need access to the best-performing, most disease-resistant basil varieties available, and as a committed partner in the success of our customers, Johnny’s Selected Seeds strives to supply this need.

From Israel’s Negev to the Rest of the World High Quality is the key to Success Genesis Seeds penetrates the American and European markets Interview with Dr. Isaac Nir, Founder and Owner We often recognize a leading brand name, but usually lack information about the company it represents. In our previous article we heard from Dr. Isaac Nir, founder of Genesis Seeds and inventor of the well-known brand name, “Basil Prospera®,” about the company’s formation and their decision to go Organic back then, sometime in the 90s. Another decision made early on by Nir and his partners, was to focus

All the way to Prospera®​ The brand of downy mildew resistant basils​ Interview with Dr. Yariv Ben-Naim Sweet basil is one of the most widely used herbs in the kitchens world-wide. Israel, as a major exporter of herbs to Europe, is a large grower of Basil. In 2012 Israel’s basil sector was hit, for the first time, with a new leaf fungus called Downy-Mildew (Peronospora). The damage was so heavy that it was defined as an epidemic. This disease had spread through Europe and the U.S. several years earlier, and was found on basil plants in Israeli greenhouses. The disease